Skip to main content

#Post 7: Anticipating Pink Contribution Amid Pandemic

In the midst of the coronavirus pandemic , lockdown and self-quarantine measures across the world have increased women’s workload as more and more are home-bound for a consistent period of time which has resulted in increased care giving task.
Women constitute 2/3rd of the global health workforce. Data from the Organization for Economic Cooperation and Development (OECD) shows that Indian women do nearly six hours or unpaid care work each day. Indian men on the other hand, spend less than an hour on an average doing the same. Globally, women perform 76.2% of total hours of unpaid care work. This is not to say that women must not engage in care giving work. In fact many women cherish and prefer care giving activities when it comes to children and other close dependents. However, women have achieved in managing work life balance. Here’s why:



1. Risk : For women, a greater sensitivity to risk shapes decision-making in ways that lead to different outcomes than when men are making the decisions. Men tend to increase risk-taking under stress, while women decrease risk-taking in stressful situations, and obviously a marked difference in taking action that reflects those risk-reward ratios could have an impact on the spread of the virus. Men have a tendency to take more risks under pressure, but for women pressure leads to improved decision-making performance.
2. Safety : Companies with more women present established safer working conditions, compared with companies employing fewer women. Women leaders have prioritized prevention or worked to build a culture of safety among employees. It has been widely reported that domestic violence is on the rise as we practice social distancing and people remain home. This safety issue, exacerbated in times of conflict, requires leadership and awareness-building, more often championed by the women in charge.
3. Women successfully manage to achieve work life balance :  “Work life balance” is a term used to describe the balance between an individual's personal life and professional life. A healthy work-life balance assumes great significance for working women particularly in which both  the family and the workplace have posed several challenges and problems for women .The dynamics of the work environment have exerted enormous pressure on working women as they need to cope with virtually two full time jobs – one at the office and the other at home. However, they are effectively managing their multiple roles in the personal and professional lives than men. Hence, they are also called as Double duty warriors.


4. Woman show compassion : Women are the more communal, the more compassionate sex showing empathy and caring, That’s stereotypically true, but it’s also actually true in life. In a situation where people are suffering and dying, where many are fearful, “to emote, to recognize that people are having a hard time” is very important, which is the most important aspect of a woman.

5. The whole Picture : Women use both the logical and intuitive parts of their brain. Men tend to be more targeted in their approach to solving an issue, while women view challenges in an interconnected way. This interconnected approach seems particularly important as we manage the impact of COVID-19 and the re-calibration of the way we live. Women managers frequently possess a deeper understanding of the challenges their staff are facing inside and outside the office. This leads them to be more effective managers. Women leaders bring a different approach to problem-solving by taking in a variety of factors, they develop solutions that address the complexities they face. Hence, greater involvement of women results in a broader perspective on the crisis, and paves the way for the deployment of richer and more complete solutions.

                                                                                      by Sneha Paranjpe

Comments

Popular posts from this blog

#Post 4 : Work From Home: Employee Burnout

Do you really feel that    COVID-19 has driven us to the edge of reconsider our traditional Indian work culture again? “The COVID-19 pandemic has been a major game changer, making WFH(Work from home or Telework) a respectable & reshaping the modern office experience. TCS, Infosys Technologies and Wipro, India’s top software developers, all they say they have transitioned relatively seamlessly from office to work from home. Not surprisingly, this has some employers concerned about maintaining employee productivity. But what they really should be concerned about in this unprecedented situation is a longer term risk: Employee Burnout. It’s important to acknowledge that being able to work at home is a privilege mostly reserved for the relatively educated and those in specific . White collar jobs work from Home is making 67%Indians suffer from sleep deprivation, says study.   Shailaja S, who works in Bengaluru as an Architect, said she has been having anxiety at...

#Post 21 : OTT Platform's Future

Despite most of the people are staying at home due to global pandemic, we can see demand and revenue for OTT (Over-The-Top) platforms have raised drasistically. We have seen several movies which have launched over the period during lockdown. Last week, Shoojit Sircar’s Gulabo Sitabo, starring Amitabh Bachchan and Ayushmann Khurranna was released on Amazon Prime on June 12 and many more yet to come to join on the row, like Vidya Balan-starrer Shakuntala Devi on the same platform may be between June and August, remake of the South Indian film, Muni 2: Kanchana, Laxmmi Bomb stars the powerhouse performer Akshay Kumar as the lead, the most awaited releases of 2020, Gunjan Saxena is one of the most awaited biopic. Janhvi Kapoor will be playing the role of Indian Air Force Flight Lieutenant Gunjan Saxena. The film is produced by Dharma Productions and will be released on Netflix, but the date is not finalized yet, are also in que to be launched on OTT platform. Now, the users for the OTT pla...

#Post 20 : WHY FACEBOOK INVESTED IN JIO?

With its $ 5.7 billion investment, Facebook is now Reliance Jio’s largest minority shareholder. This was accompanied by a pact between WhatsApp and Reliance Retail to boost the latter’s JioMart platform.  However, Facebook has been spreading its roots in digital media market by making heavy investments like,   The social media giant bought Instagram for $1 billion in 2012,   WhatsApp for $19 billion in 2014,   and virtual reality firm Oculus VR the same year for another $2 billion.   In all three instances, the common denominators were obvious. The deals all gave Facebook majority of ownership, and brought in technology that the  world’s largest social network  either didn’t have, or saw as prime bolt-on acquisitions. Now its latest investment is of almost $5.7 billion in Reliance’s Jio — for just 10 per cent stake. India is among the largest communities global...