Skip to main content

#Post 1: The e-Wallet Payment Era

The Fintech world has witnessed a robust growth in the recent decade owing to the strategic innovation and flexible business structures that allow companies to stand out in the market. The e-wallet market has constantly been looking forth for the opportunity to develop during its life cycle. Moreover, promoting business through collaboration has been a significant strategy for the players in the e-commerce market. For instance, 09th June 2020, PhonePe launched domestic trip insurance in partnership with ICICI Lombard. Moreover, the emergence of COVID-19 has proven the rising consumer reliance on such platforms both for personal safety (maintaining distance) and ease in making transactions.


Insights:
The network strength in the market is highly important for the players in the e-wallet market. For instance, MobiKwik has over 3 million direct merchants and nearly 140 billers, while PayPal has a network of nearly 25 million merchants globally.

Rising investment in the digital payment platform backs the e-wallet market players. For instance, in  June 2020, Facebook and PayPal have invested in Gojek (undisclosed). This payment will allow GoPay (digital wallet of Gojek) to venture into the US market. Several other popular examples are, Google Pay is backed by Alphabet Inc., and Paytm is backed by Softbank Group Corp.

However, a question here arises is that during the past two months the number of BHIM UPI transactions has significantly dropped by nearly 23.6% compared to the all-time high which was during January 2020 (as per* DigiDhan Dashboard). Likely fall has been noticed among the other private player of e-wallet in the digital payment market. However, the answer lies within this fact. The market was gaining a more significant response from the consumers owing to the joint efforts of players and government policies framed by sovereign bodies of the nation. The rise in demand has augmented the growth of e-wallets across the world before pandemic COVID-19 hit the global consumer markets. Moreover, the market is expected to revive at a better pace owing to the sustainable growth opportunities gained from high investments and strategic collaborations.



                                                                                                by Gautam Mishra
Labels:

Comments

Post a Comment

Popular posts from this blog

#Post 4 : Work From Home: Employee Burnout

Do you really feel that    COVID-19 has driven us to the edge of reconsider our traditional Indian work culture again? “The COVID-19 pandemic has been a major game changer, making WFH(Work from home or Telework) a respectable & reshaping the modern office experience. TCS, Infosys Technologies and Wipro, India’s top software developers, all they say they have transitioned relatively seamlessly from office to work from home. Not surprisingly, this has some employers concerned about maintaining employee productivity. But what they really should be concerned about in this unprecedented situation is a longer term risk: Employee Burnout. It’s important to acknowledge that being able to work at home is a privilege mostly reserved for the relatively educated and those in specific . White collar jobs work from Home is making 67%Indians suffer from sleep deprivation, says study.   Shailaja S, who works in Bengaluru as an Architect, said she has been having anxiety at...
8 comments
Read more

#Post 23 : Is Artificial intelligence (A.I.) Powering our strength?

In layman’s terms, artificial intelligence means to give robots and machines the ability to think by analyzing data-based information, behavior, or any characteristics. Elon Musk during his speech at MIT in 2014 compared artificial intelligence as summoning the demon and has quoted "I do think we need to be very careful about the advancement of AI".  However, some potential billionaires in the tech world don’t conclude A.I as Elon Musk does. Resultantly, the pull of heavy investment and acqui-hire by the start-ups is being witnessed from some significant market players like Amazon, Google, Facebook and Microsoft and tech giants. In the present scenario, A.I. has been a prime-focus in building automation to compensate for human accuracy where there is a lack of man-power and constant efforts are being made in areas where human intelligence can be replaced. For instance, healthcare, sales, logistics, research, data analytics and several others are the corners of the world where...
Post a Comment
Read more

#Post 20 : WHY FACEBOOK INVESTED IN JIO?

With its $ 5.7 billion investment, Facebook is now Reliance Jio’s largest minority shareholder. This was accompanied by a pact between WhatsApp and Reliance Retail to boost the latter’s JioMart platform.  However, Facebook has been spreading its roots in digital media market by making heavy investments like,   The social media giant bought Instagram for $1 billion in 2012,   WhatsApp for $19 billion in 2014,   and virtual reality firm Oculus VR the same year for another $2 billion.   In all three instances, the common denominators were obvious. The deals all gave Facebook majority of ownership, and brought in technology that the  world’s largest social network  either didn’t have, or saw as prime bolt-on acquisitions. Now its latest investment is of almost $5.7 billion in Reliance’s Jio — for just 10 per cent stake. India is among the largest communities global...
Post a Comment
Read more